Could you imagine calling referring to NASA as National Aeronautics and Space Administration every day of your life? Whew! Should you use a monogram? There are an abundance of companies that take advantage of this type of logo, and thank goodness they do. There are plenty of ways to take advantage of their design. Don't look at the letters as letters look at them as a design canvas. The letters are the only part of the logo - if they can’t be read, this popular way to be remembered will backfire. The typography of a monogram should not only be aligned with the company’s brand, but also be legible. Companies with long names that may not rest on the tip of your tongue use monograms to make their identity easier for us to recall. Of course, images and typography can always be combined to make a logo that’s unforgettable.Ī monogram logo uses the initials of a company’s name to abbreviate it and create an additional identity. In other cases, you can recognize a logo without any words at all. You may recognize a logo belonging to a company because it’s simply the company’s name. When you're ready, you can surf through some of the logo design software and decide which one works best for what you're creating. If you’re thinking about designing a logo for a client or for yourself, fear not! This article will help you narrow down your options as we look at the 3 types of logos and the pros and cons of using each kind. They’re used by coffee shops, design agencies, software companies, car manufacturers, clothing brands, magazines, public transportation providers, TV channels, and the list goes on.īut did you know that there’s a method to the logo madness? It’s impossible to say how many logos exist. If you’re looking to hire a logo designer, then visit my portfolio and shoot me an email.A picture is worth more than a thousand words - sometimes, it’s worth a billion dollar company. Also, check out my other article where I walk you through my logo design process. Ultimately, the designer will determine which type of logo suits you best. There's no "fast rule" to determine which type of logo will work best for your brand. I've described some of the advantages and disadvantages of each approach above, but ultimately it depends on many factors, such as your brand name (length, pronunciation), your logo idea, your industry etc. When is best to use each different type of logo? Conclusionĭeciding on the style of your logo should be one of the very first steps in developing your brand identity. They can pose legibility issues when miniaturized. Mascot is a great option if you want to create a fun, playful, and approachable brand image. But even a tech company like Tunnel-Bear (which is a VPN provider) is successfully using a mascot for its logo. A mix of a wordmark, with a pictorial/abstract element.įor example, Adidas logo uses the three stripes symbol (abstract mark) together with the name (wordmark).Īlso, a lot of food brands use some kind of character as their logo, just like Pringles for example. Combination logoĪ combination logo mixes the elements of both: a text-based logo, with a pictorial or abstract symbol. It requires heavy marketing to imbue meaning into it. Works effectively for large companies with numerous and unrelated divisions. To put it simply, an abstract logo tries to convey a big idea using some ambiguous symbol. The Mastercard logo is so simple (just two circles) yet so iconic and recognizable around the world. Yet another great example of an abstract mark is definitely Mastercard’s logo that composes of just two overlapping circles-red and yellow (plus orange in-between). The four parts of the octagon represent forward motion, while the white square inside suggests progress that originates from the center. Another example of a great abstract logo would be Chase’s octagon logo. The swoosh simply suggests speed and dynamism-it’s so simple, yet so original.
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